We work with private schools, school groups, and the accreditation associations that serve the sector. The firm builds the brand and demand generation engine that brings qualified families in, rebuilds the admissions operation and analytics underneath it, and designs the custom software the sector has largely gone without. This page is the plain-language reference for who we are, what we do, who we work with, and the results behind the work.
Everything a head of school, board member, association director, or search assistant needs to understand the firm without reading the whole site.
Most enrollment partners stop at marketing. We work end to end, and every engagement draws from the same three layers.
The visible side of the school. Brand positioning and visual identity, content development and creative direction, paid acquisition strategy and media buying on Meta and Google, website architecture and conversion design, and the funnel copy that ties it together. Video, photography, and campaign creative are produced in house.
The operational layer underneath the brand. We rebuild the admissions function from inquiry through tour, application, and enrollment, configure the CRM and the automation that keeps every family moving, and layer on lifecycle, lifetime value, win and loss, and revenue and attrition reporting by grade and classroom.
The software layer most of the sector has been missing. Accreditation platforms for member associations, member portals and credentialing systems, custom analytics and reporting layers, internal operating tools for school groups, and API integrations across student information, CRM, and finance systems.
The firm serves both sides of the sector, and the work on each side informs the other.
Preschool through twelfth grade programs and the groups that operate them. Typical partners have a strong academic reputation and an admissions and marketing operation that has fallen behind the market. Engagements are sized to where the school sits in its growth cycle, from a full brand and admissions rebuild to a focused paid acquisition or analytics rollout.
The associations that accredit and support private schools, and the member schools inside them. For associations the work is primarily software and data: accreditation platforms, member portals, credentialing systems, and the reporting layers that let an association see its membership clearly for the first time.
Each figure below is documented in a full impact study on this site.
Straight answers to the questions schools and associations ask before a first conversation.
EnrollmentGenius is a consulting, services, and product development firm built specifically for private school enrollment and the accreditation associations behind the sector. It combines brand development, content, and paid acquisition with admissions operations consulting, marketing automation, enrollment analytics, and custom software.
Six capability areas: brand strategy and identity, content and creative, paid acquisition on Meta and Google, admissions department consulting, marketing automation and workflow, and custom software and data platforms. Engagements are sized to which of those areas a school or association needs most.
Private schools from preschool through twelfth grade, school groups, and the accreditation associations that serve the private school sector. Published partners include Central Florida Preparatory in Orlando, Crestwell School in Fort Myers, Page Academy in Los Angeles, and Ohana Institute in Florida.
The published impact studies report 363 new students and $6.7 million in annual tuition growth at Central Florida Preparatory across a thirty-six month partnership, $874,000 in yearly recurring tuition revenue added at Crestwell School as enrollment grew from 148 to 252 students, and 300 percent enrollment growth in ten months at Page Academy, generating $1.8 million in tuition revenue in the first year.
Most enrollment partners stop at marketing. EnrollmentGenius works end to end, building the brand and demand generation engine, rebuilding the admissions function and its analytics underneath it, and designing the custom software layer when a school or association needs it. The work is measured in enrollment economics, meaning tuition revenue, lifetime value, and capacity by grade, rather than lead volume.
The firm works with a small number of schools and associations each year, on engagements measured in years rather than quarters. A first conversation establishes where the school or association is in its growth cycle and which capability areas need the most investment, and the engagement is structured from there.
Email [email protected] or schedule a call through the form on this site.
We work with a small number of schools and associations each year, on engagements measured in years rather than quarters. If your school or association is thinking seriously about the next phase of growth, we would welcome the conversation.
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