Crestwell School entered the partnership at 114 enrolled students after five years of declining enrollment, with grade-level pressure across the school. By the 2024-2025 school year the school had grown to 320 students, with seven of ten grade levels at or near capacity, and it serves 330 students today.
Crestwell is an independent, nonprofit PK through 8 school in Fort Myers, Florida. When the partnership began, the school carried 114 students after five consecutive years of enrollment decline, a pattern that mirrored the broader pressure on many smaller private schools in the period. The opportunity was clear: the program was strong, but the brand, the funnel, and the admissions function had each been operating in isolation rather than as a single system.
Between 2018 and the 2024-2025 school year, EnrollmentGenius rebuilt the school's brand, website, and admissions operation, and the school grew from 114 to 320 students with most grade levels at or near capacity.
Two structural problems were limiting enrollment at the same time, on opposite sides of the funnel.
The website had not been meaningfully updated in a decade. Branding was inconsistent, the experience was not mobile-optimized, and the site supported no paid acquisition or remarketing infrastructure. The result was that families researching the school online were finding a presence that did not reflect the actual quality of the program.
Original enrollment operations were paper-driven, with no tracking systems or lead management tools. Application materials carried inconsistent branding. No dedicated admissions personnel held responsibility for the family experience from inquiry through enrollment, which meant qualified families routinely went unworked.
Each component was designed to reinforce the others, and the program was built to measure across every funnel stage.
Clean, modern aesthetics, mobile-optimized navigation, and streamlined visitor pathways built around tour request conversion. The site became the spine of the admissions funnel rather than a static brochure.
Campaign architecture leveraged Smart Bidding, tight geo-targeting, and audience segmentation around conversion-likely families.
Multi-channel search and display remarketing built around engagement signals. Visitors who spent a minute or more on the site without requesting a tour were routed into a distinct nurture path with messaging matched to their funnel stage.
End-to-end nurturing across more than twelve touchpoints through the family enrollment journey. Application digitization and rebuilt customer service standards meant inquiries no longer disappeared between hand-offs.
The numbers below are measured against the position the school held at the start of the partnership.
We work with a small number of schools and associations each year, on engagements measured in years rather than quarters. If your school is thinking seriously about the next phase of growth, we would welcome the conversation.
Schedule a Call →